Journal

South Florida market intelligence, straight talk.

The questions our clients ask most — answered the way we'd answer them across the table.

Selling

Step-by-Step Guide to the Property Sale Process

Selling a home feels complicated because so much happens behind the scenes. Here's the process in plain order:

  1. Preparation & pricing. We walk the property, suggest high-impact fixes, and price it from real comparable sales — not wishful thinking.
  2. Listing & marketing. Professional photos, compelling description, MLS entry, and promotion to buyers and agents.
  3. Showings & offers. We coordinate showings, screen buyers, and present every offer with a clear breakdown of terms — not just price.
  4. Negotiation & contract. We negotiate price, timelines, and contingencies, then get everything into a binding contract.
  5. Inspection & appraisal. The buyer's inspection and the lender's appraisal happen here; we handle repair requests and valuation gaps.
  6. Closing. Title, final numbers, signatures, funding — and the keys change hands.

Most sales take 30–60 days from contract to closing in South Florida. The right preparation up front is what keeps that timeline on track.

Buying & selling

Is It Necessary to Sell Before Buying a Property?

Not always — but timing is everything. Here are the three paths:

  • Sell first, then buy. Cleanest financing, zero pressure to accept a low offer. The trade-off: you may need temporary housing.
  • Buy first, then sell. Comfortable move, but you carry two payments and need the financial cushion for it.
  • Coordinate both with contingencies. Your purchase contract can be contingent on selling your current home — common, but weaker in competitive markets.

There's no universal right answer; it depends on your equity, savings, the market's pace, and your risk tolerance. This is exactly the kind of strategy conversation we're here for — let's map your timeline.

Ownership

Purchasing a Property Through a Company or Under Your Own Name

Both are common in Florida. The right choice depends on your goals:

  • Buying in your own name is simpler and usually better for financing — most residential mortgages and their rates assume personal ownership. Ideal for a primary residence.
  • Buying through a company (LLC) can offer liability separation and privacy, which is why many investors use it. But financing is typically commercial-style — larger down payments, higher rates — and there are setup and maintenance costs.

Important: this is a legal and tax decision, not just a real estate one. Talk to a Florida real estate attorney and your CPA before choosing — we're happy to refer trusted professionals, and we'll structure the purchase contract to match whatever you decide.

Have a question we didn't cover?

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